http://joongangdaily.joins.com/article/view.asp?aid=2929052
The article is about the privacy on social networking sites. It explains how advertisers and developers use these sites to gather personal information from the users. This happens through surveys, apps, data updates and photos on profiles. What we do not see is this happening; we agree to the terms and conditions, however as we click that little box, we have just sold our information to the world. What we do not consider is that the information we put out there on the web can be retrieved by anyone, anywhere. The privacy that social networking sites have is limited, and unclear. It is private to those we perceive them to be private to, but it is the people we do not know - advertising companies, business, etc. - who use our personal information as a gain for themselves. The articles also describes that users need to be more aware of the fact that their personal information is made public, no matter what settings you set for your profile. It also provides examples of how personal information on social networking sites is used in the real world - from employment opportunities, to divorce evidence used in a courtroom. Privacy on social networking sites, does not exist. Any information, comment, photo, or status can affect what happens in your future.
One issue that was raised in the article was the price people are willing to pay to use a social networking site. It has nothing to do with monetary donations from a user, it is the personal information a user provides is what the companies want. Although it is most likely written in the terms and conditions, nobody reads those. They text is so small, and the whole contract too long. So, people just click and accept. We should be aware that our information is being sold to the public, but they cover that up with privacy settings. No matter what, anybody good with computer could hack onto our account and see all of our information. This information can hurt us the in the long-haul which is why I think there should be some sort of warning that companies give us before allowing us to sign up. Yes, that will hurt their business, but for the users, it will help people think twice about what they are signing up for. We all know that the internet is public, and we should always remember that when clicking that tiny little box and hitting 'I accept'. Privacy in our digital age is out of sight; we may perceive that our profiles can only be seen by friends, however they are open to the public, but we cannot see that, which is why we believe everything we do is private. In reality, privacy is gone, and the only place to find it is on your person, in your possession.
Sunday, December 5, 2010
Radio Advertisements
The advertisement listened to in class used a variety of techniques and conventions. One advertisement presented to us a dialogue between two girls getting ready for a night at the movies. One friend was looking up show times on the internet as a window popped up about online gambling. The other started getting defensive, and started to regret the idea of going out because of financial difficulties. This implied that one girl had a gambling problem, but wanted to keep it a secret. The structure of the story allowed a conflict to occur when they started having an argument. The use of heart-strings was used because the advertisement provides an emotional connection with the audience, targeting both the gamblers and the friends of gamblers. The tone of the characters could be seen through their emotions, by the way they spoke and put emphasis on particular things. This tone created a mood for which the audience could feel the tense atmosphere between the friends. During the dialogue, before the statistics, there was an echo that created a dream-like state, where you felt you had to think twice about what was said. This also included repetition, where what was said stays with you, and it makes you think because you've heard it more than once. Going back to the use of statistics, that convention allows the audience to believe that the facts are real, and that this advertisement was not a joke. This particular advertisement would appeal more to females, because of the female voices being used, including the voiceover, whereas the next advertisement would be more appealing to males.
Another radio advertisement for youth with gambling issues dealt with a gambler playing poker and trying to go against the odds and win enough money to pay for his college life. We know that the audience is targeted to college/university student because of narrator's lines. The male talking in the advertisement makes it seem more appealing to males because they can relate to him more easily than females. However, the use of jargon towards the game of poker would be the key factor to a connection for the audience. Without understand some key words in the advertisement related to poker, you may not understand what it going on. The tone of desperation from the character's voice provides a sort of fear coming from his ability to win, because he realizes that maybe it will not happen, and won't be able to pay rent. From this advertisement, we have captured the mentality of the gambler, like we are inside his head, hearing exactly what he is thinking. The use of exposition, when he says, "I need money for last month's rent," explains to us that he's used up all his money gambling, is behind on his rent, and desperately needs to win to pay it off. This is effective because this one line provides the audience with a full story without having to say much. Also, the use of sound effects is effective to set a mood for the story to play on. The advertisement could have added a "For more information," line during the voiceover so anybody looking for help can find it after listening to the advertisement.
When creating a radio advertisement there can be difficulties that a producer may face. The conventions used must be specific to the target audience. For example, the use of jargon will probably appeal mostly to those who understand the terms. Anybody who does not see what the advertisement is about because of those terms, probably will stop listening afterwards. The use of SFX is particular to the audience because you have to find something that is appealing, but sets the right mood and setting for the advertisement. Other difficulties include time management and technical difficulties after the production, such as layering sounds by accident, or awkward pauses, which can all be fixed with editing.
Another radio advertisement for youth with gambling issues dealt with a gambler playing poker and trying to go against the odds and win enough money to pay for his college life. We know that the audience is targeted to college/university student because of narrator's lines. The male talking in the advertisement makes it seem more appealing to males because they can relate to him more easily than females. However, the use of jargon towards the game of poker would be the key factor to a connection for the audience. Without understand some key words in the advertisement related to poker, you may not understand what it going on. The tone of desperation from the character's voice provides a sort of fear coming from his ability to win, because he realizes that maybe it will not happen, and won't be able to pay rent. From this advertisement, we have captured the mentality of the gambler, like we are inside his head, hearing exactly what he is thinking. The use of exposition, when he says, "I need money for last month's rent," explains to us that he's used up all his money gambling, is behind on his rent, and desperately needs to win to pay it off. This is effective because this one line provides the audience with a full story without having to say much. Also, the use of sound effects is effective to set a mood for the story to play on. The advertisement could have added a "For more information," line during the voiceover so anybody looking for help can find it after listening to the advertisement.
When creating a radio advertisement there can be difficulties that a producer may face. The conventions used must be specific to the target audience. For example, the use of jargon will probably appeal mostly to those who understand the terms. Anybody who does not see what the advertisement is about because of those terms, probably will stop listening afterwards. The use of SFX is particular to the audience because you have to find something that is appealing, but sets the right mood and setting for the advertisement. Other difficulties include time management and technical difficulties after the production, such as layering sounds by accident, or awkward pauses, which can all be fixed with editing.
Group | Conventions used | Strengths | Areas to improve |
1 | - Music - personal experience - Uses statistics | - Sympathy towards the audience, using personal experience, very easy to relate for the audience. - The mood allows you to think twice about what is being said | - No echo, or fix the echo. |
2 | - Narrative (denial, conflict, they argue) - Heart strings technique - Mood - Statistics - Voice over - Dialogue - Repetition | - Easily relatable - Tone can be seen through emotions - Echo creates dream-like state - Identifiable with females | - Make the voice over clearer - No need to say thank you |
3 | - Uses repetition (says gambling and problem and help) - Narrative - Uses voiceover - Audience shown more to males (mention of sports gambling) | - Clear on message - Demographic is not only for teens - Effective, informative | - More of a transition into the piece, set more of a mood |
4 | - Narrative/dialogue - Large range of audience (gamblers and friends) - | - Boom represent realization - Feels as if your pulse is beating with it - Good use of ambient sounds for setting | - Make dialogue more clear - Music too loud, could tone it down |
5 | - Narrative - Target audience is gamblers themselves - SFX, wind and door slams - Provides thoughts of characters to audience | - Background music sets pace (of walking) | |
6 | - SFX used to create setting - Uses male and female voices for a wider audience | - Easily relatable to teens because of school setting - Good use of different voices - Use of fear prominent “don’t let your friend be a statistic” | - Slow down narrator’s information |
7 | - Bell sets setting - Ambience background as being at a school - Narrative is different than voice over/dialogue | - Good setting - Easy to relate to | - Does not apply to female perspective - Not clear gambling message at the beginning |
8 | - Avoided use of SFX - Targeted towards an older audience - Narrative | - Use of story - No SFX used because of purpose of message - Good use of voice-changer - Good use of different voice | - Not clear on who the target audience is |
9 | - Use of music to set mood - Heart-strings - Target audience is: teens – adults - Accent used - Cinematic – setting up a story - Use of SFX | - Serious tone sets ‘dark’ mood - Message serious, but easily understandable - Good slogan, don’t start, otherwise you won`t stop - Direct address to audience | - Music a little loud - |
10 | - Hearing the thoughts of the gambler - Narrative - Uses fear for the character - Use of jargon - Use of exposition “I need money for last month’s rent” - Use of SFX | - Target audience: college/uni students; pay for rent - Can be easily related to because of lines used such as “all or nothing” - Tone of desperation - Mentality of gambler captured | - Could add “for more information” - Could use “echo” |
11 | - Used SFX of dice - Dialogue - Directly addressing - Repetition - Use of fear | - Good use of repetition; leaves an impact - Clear message - Target audience? | - Better SFX - Make it seem more attractive |
12 | - Use of heart-strings - Repetition - Personal use - Direct addressing - Use of music (changes the mood) | - Target audience: teens (females/males) - Imagine and change of music changes mentality of gambling - Good use of music | - |
13 | - SFX used - Dialogue/narrative - Plays on heart strings - Ambience effect - Statistics | - Use of phone number instead of website - Over pronounced tone - Personification of being a teenager - Gives message that gambling gives you nothing - Shows relationship between characters | - |
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