Karen's blog: Sports Advertising

	Ad #1 Adidas Soccer	Ad #2 Bauer/Nike All Sports	Ad#3 Gymnastics
Gender	Male	Male/Female	Female
Income	High (wealthy)	Wealthy	Wealthy; expensive sport
Age	6-20; there is a range of age in the commercial, showing that anybody can play soccer	18-25; the people represented in the commercial are around this age, and fit, proposing that anybody can look like that	9-15; girls this age would be able to relate to this commercial, and the feeling of success
Education	Elementary, Secondary	University/College	Elementary, Secondary
Rural/Urban	Urban	Urban	Urban
Overall Description of target audience	The target audience would probably be males from the young age of 6 to the age of 20 because all are represented in the commercial. There are kids just playing around, and eventually it shows youth playing soccer on a field, while the famous guy is standing there, watching.	The target audience would be young adults wanting to stay fit and be active. This commercial shows the people working hard to get where they want to be.	The target audience would be girls between the ages of 9-15. They would need to have some sort of wealth to be able to participate in a sport like gymnastics. They would need the time, strength and endurance to feel successful.

	Ad #4 Equestrian Ad	Ad #5 Adidas Soccer Commercial	Ad #6 Lance Armstrong Commercial
Gender	Male and Female	Male	Male
Income	Wealthy	Middle class	Middle class
Age	16 and up (experienced riders)	17 – 30 (athletic men)	17-30 (athletic men)
Education	Highschool and further education	Highschool and further education	Highschool and further education
Rural/Urban	Rural setting because horse stables are usually always in a rural environment.	Urban setting because the stadiums are in the city.	Urban and rural because biking is popular both in the city and in the country.
Overall Description of target audience	Audience is meant for older people who are serious about equestrian and competitive riding because the advertisement is made for equestrian competition.	Audience is meant for men between the ages of 17-30 who are interested in soccer and sports. There are only men in the commercial which makes you think that the commercial is leaned more towards them.	The audience for this advertisement is men from the ages 17-30 and who are interested in biking. They used the story of Lance Armstrong to draw them in and saying that you can come over anything and achieve your goal.

(lance Armstrong)

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