Psychographic Profile

Psychographic Profile on Prezi

Propaganda Assignment

Propaganda Assignment on Prezi

Propaganda Assignment: Found/Chosen

Found PropagandaBandwagon

Recorded Video

A.      The Tim Horton’s company created this video to promote their annual “Roll Up the Rim to Win” contest. This contest is promoted throughout Canada, benefitting the sales of Tim Horton’s hot drinks. The advertisement was made on behalf of the company, however if you listen to the song, it seems as if the producers are trying to persuade the audience to believe that they are the ones that the commercial was made on behalf of.

B.      The obvious target audience would generally be any Canadian who is attracted to, and is a fan of Tim Horton’s. But also those who are not, so that this commercial would attract them to the restaurant to boost their popularity amongst other big-name coffee shops. A more specific target audience would be both males and females, aged 13 and up. Those with any income that could by them a medium cup of coffee would be the most suitable audience for this advertisement. The reason that this commercial is targeted towards people 13 years and up is because the prizes involved are of interest to them. Winning a car for the future or a television for their room, or even just a little snack gives anybody a feeling of excitement.

C.       Bandwagon is shown in this commercial because of both the lyrics and the visuals. The lyrics “This is what we Canucks really love to do” is trying to say the Canada that everybody in the country buys Tim Horton’s especially during Roll Up the Rim to Win contest. By promoting this, the producers are trying to influence Canadians saying that you are not Canadian if you do not support Tim Horton’s. This in turn reflect upon our pride in the country, so by buying this Canadian product, you are a true Canuck. By the visuals, you just see people trailing in over and over again, creating a scene that shows a large, diverse, group of people that belong to Canada. The producers are hoping that when you, as the audience, see this you feel a sense of belonging because by buying a cup of coffee from Tim’s, you can be just like these Canadians.

D.       To protect yourself against bandwagon, you can examine the goals of the company, and the contest itself separate from their supporters and customers.

E.       Video recorded off television commercial.

Propaganda Assignment: Entertainment

EntertainmentName-calling

http://www.youtube.com/watch?v=H1Yt0xJKDY8

A.      Mariah Carey is the artist with the idea for the video. Obviously, there were producers and a director who helped her create the video. She actually created the video about the rapper Eminem. The producers and Mariah are probably just trying to gain publicity by mocking him. Publicity is a big thing in Hollywood these days because it means the attention is set on you, which brings up your popularity to the public.

B.      The target audience would be her fans, because they would find it funny that her song is about another musician. The fact that she is mocking Eminem could also affect the general public; however, his fans may not be pleased about it. Eminem retaliated by making his own song bashing Mariah.

C.      The propaganda technique of name calling is used in this video when she says words like, “obsessed”, “delusional” and “confused”. Although these words are not explicit in any way, the connotations that they imply are negative, implying that Eminem is sort of desperate for Mariah. However, she does not show any proof of this in her lyrics or her video. She is just calling him these words to emphasize the reason she created this song and video is the first place. In the video, she also mocks him by playing her own counterpart, dressed up in the typical Eminem attire. This just aids her in mocking ways.

D.      To defend yourself against name-calling, you can ask yourself the following:
1) Find the true meaning of the words (obsessed, delusional, confused). Does Carey have any     connection to these words? Does Eminem?

2)      Do I support the idea (if I take out the negative words)?

3)      Examine the idea independently (from the language being used)

E.       MariahCareyVEVO. Re: “Mariah Carey – Obsessed.” Online posting. November 25, 2009. YouTube. March 2, 2011. <http://www.youtube.com/watch?v=H1Yt0xJKDY8 >.

Propaganda Assignment: News

News ArticleTransfer Technique

http://www.winnipegfreepress.com/sports/breakingnews/coc-president-says-canadian-athletes-learned-how-to-win-during-olympics-117087928.html

A.      A journalist from the Winnipeg Free Press wrote this article about the previous year’s Vancouver Olympics. Within the article, it talks about Canadian national pride, the support that the Own the Podium program enlisted, and the prospects for the upcoming year. The producers of this text hope to gain supporters for both the next Olympics.

B.      The target audience is Canadians. Canadians have a lot of national pride, and respects for their homeland. There is no way that this article would be meant for anyone other than a Canadian. To be more specific, the demographic being targeted would be those interested in flying over to London to see the next Olympics. It would be both men and women, age 30 and up. By this time, these people will have jobs, or would have retired by now and have the financial ability to fly over and watch the games.

C.      This article shows the transfer technique because of the symbols used. Now, obviously there are no pictures of the symbols being use, however words such as, “Olympics”, “gold medal”, “pride”, “patriotism”, “Sidney Crosby”, represent the symbols that as Canadians hit us deep in the heart. These represented symbols are also signs of respect that we carry for our country. Also, the fact that the author is using athletes as the bait to capture us is a way of using the athletes’ prestige as another sort of bait to gain our support for them in the next Olympics.

D.      To defend yourself against the transfer technique of propaganda, you can:

1)      Identify what the propagandist is using and separate it from the issue or cause

2)      Ask yourself: what emotions or value are evoked from the symbol

a.       Why would the propagandist want me to associate the symbol with their issues and causes

3)      Is there any connection between the valued symbol and the cause/person

4)      Examine the person’s cause or purpose independently

E.       Morris, Jim. COC president says Vancouver Games laid the foundation for future success. The Canadian Press. February 28, 2011. March 1, 2011. <http://www.winnipegfreepress/com/sports/breaking news/coc-president-says-canadian-athletes-learned-how-to-win-during-olympics-117087928.html.>

Propaganda Assignment: Commercial

Commercial

Testimonial

 

http://www.youtube.com/watch?v=L_U2lEgvMq0

        A.      Covergirl created this commercial. They are trying to help themselves promote their own products by creating commercials that make it seem like their products are amazing. The producers hope to gain consumers by promoting their products on television. This will help boost their sales and help their company.

B.      The target audience is most likely females aged 13+ because it is a cosmetic product. Girls and women start to wear makeup as they grow into their teenage years, and continue to do so and they enter the workforce, and even into retirement. The majority of people who use cosmetics, especially mascara, are females. This advertisement can be seen on television on channels that are geared towards women, and also general-audience channels. It can also be seen in print ads in fashion magazines and celebrity gossip magazines.

C.      This advertisement shows the testimonial technique because they use a celebrity, Drew Barrymore as the face of the product. She narrates the television commercial, and is the face on the print ads. This technique is effective because people will think “If a famous person can look like that with this product, so can I.” Using testimonial to attract the audience is a very easy to persuade the audience to buy a product. It also promotes how popular the product is, since a celebrity is actually using it too.

D.      To protect yourself against testimonial propaganda you can ask yourself the following questions:

1.       What does the Drew Barrymore have to gain by endorsing this brand of mascara? Of the entire make up line?

2.       Who likes, celebrates or is a fan of Drew Barrymore?

3.       Does she have any specialized knowledge about the mascara? CoverGirl?

E.       Drew Barrymore for Covergirl Spring/Summer 2010 Ad Campaign. Popbee http://popbee.com/beauty/drew-barrymore-for-covergirl-springsummer-2010-ad-campaign/attachment/drew-barrymore-covergirl-summer-spring-2010-ad-campaign-170510-3/. February 28, 2011.

Andblah. Re: “Drew Barrymore in Covergirl Lashblast Commercial.” Online posting. October 31, 2007. Youtube. February 28, 2011. <http://www.youtube.com/watch?v=L_U2lEgvMq0>.

Propaganda Assignment: Political

Political Issue
Fear

http://www.youtube.com/watch?v=urPwfuOWRSE

A.      The Conservative party of Canada created this commercial. They are promoting themselves, using their competition as bait to their supporters. By creating this commercial, the Conservatives are trying to gain votes and support their party. This in turn helps them create a majority government.

B.       This advertisement is directed at people who are affected by the issues of a coalition. In this case, it is specifically targeting those who are against a coalition. They are saying that Ignatieff could support a coalition, and that this would not be good for the general public. They are using fear to get to the public, because if Ignatieff is elected into parliament, a disaster might occur across the country because of the proposed coalition said in the advertisement. This disaster could affect everybody in the country, and that could be a fear of the public. In general, this advertisement is targeting the public, specifically those who can vote. Because they can make a change by voting, and supporting specific parties, the general adult public can be affected by this commercial.

C.      Fear can be seen in this advertisement because the Conservatives are trying to scare you away from the Liberal party. It is especially seen at the very end where it says, “Michael Ignatieff. He didn’t come back for you.” This is showing fear towards the audience because the creators are trying to persuade them to go the ‘safe’ way so that you do not end up in the wrong hands. They are using this technique usefully because when fear is involved, people will second guess themselves and move towards the party where they feel most safe.

D.      To defend yourself against fear in this commercial you can do the following steps:
1) There is no direct threat; it is an implied threat that the government may become a disaster
2) They are trying to win my support for the Conservative party
3) If you do not vote for Ignatieff, then the government may stay the same and the issues that are being brought up will not be an issue anymore
4) Try to research what Ignatieff really believes in; what his plans are, seeing it through the eyes of a liberal.

E.       CPCPCC. Re: “Ignatieff Coalition.” Online posting. Jan 24, 2011. Youtube. February 26, 2011.
<http://www.youtube.com/watch?v=urPwfuOWRSE>