News ArticleTransfer Technique
A. A journalist from the Winnipeg Free Press wrote this article about the previous year’s Vancouver Olympics. Within the article, it talks about Canadian national pride, the support that the Own the Podium program enlisted, and the prospects for the upcoming year. The producers of this text hope to gain supporters for both the next Olympics.
B. The target audience is Canadians. Canadians have a lot of national pride, and respects for their homeland. There is no way that this article would be meant for anyone other than a Canadian. To be more specific, the demographic being targeted would be those interested in flying over to London to see the next Olympics. It would be both men and women, age 30 and up. By this time, these people will have jobs, or would have retired by now and have the financial ability to fly over and watch the games.
C. This article shows the transfer technique because of the symbols used. Now, obviously there are no pictures of the symbols being use, however words such as, “Olympics”, “gold medal”, “pride”, “patriotism”, “Sidney Crosby”, represent the symbols that as Canadians hit us deep in the heart. These represented symbols are also signs of respect that we carry for our country. Also, the fact that the author is using athletes as the bait to capture us is a way of using the athletes’ prestige as another sort of bait to gain our support for them in the next Olympics.
D. To defend yourself against the transfer technique of propaganda, you can:
1) Identify what the propagandist is using and separate it from the issue or cause
2) Ask yourself: what emotions or value are evoked from the symbol
a. Why would the propagandist want me to associate the symbol with their issues and causes
3) Is there any connection between the valued symbol and the cause/person
4) Examine the person’s cause or purpose independently
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