Wednesday, March 23, 2011

Propaganda Assignment: Found/Chosen

Found PropagandaBandwagon
Recorded Video
A.      The Tim Horton’s company created this video to promote their annual “Roll Up the Rim to Win” contest. This contest is promoted throughout Canada, benefitting the sales of Tim Horton’s hot drinks. The advertisement was made on behalf of the company, however if you listen to the song, it seems as if the producers are trying to persuade the audience to believe that they are the ones that the commercial was made on behalf of.
B.      The obvious target audience would generally be any Canadian who is attracted to, and is a fan of Tim Horton’s. But also those who are not, so that this commercial would attract them to the restaurant to boost their popularity amongst other big-name coffee shops. A more specific target audience would be both males and females, aged 13 and up. Those with any income that could by them a medium cup of coffee would be the most suitable audience for this advertisement. The reason that this commercial is targeted towards people 13 years and up is because the prizes involved are of interest to them. Winning a car for the future or a television for their room, or even just a little snack gives anybody a feeling of excitement.
C.       Bandwagon is shown in this commercial because of both the lyrics and the visuals. The lyrics “This is what we Canucks really love to do” is trying to say the Canada that everybody in the country buys Tim Horton’s especially during Roll Up the Rim to Win contest. By promoting this, the producers are trying to influence Canadians saying that you are not Canadian if you do not support Tim Horton’s. This in turn reflect upon our pride in the country, so by buying this Canadian product, you are a true Canuck. By the visuals, you just see people trailing in over and over again, creating a scene that shows a large, diverse, group of people that belong to Canada. The producers are hoping that when you, as the audience, see this you feel a sense of belonging because by buying a cup of coffee from Tim’s, you can be just like these Canadians.
D.       To protect yourself against bandwagon, you can examine the goals of the company, and the contest itself separate from their supporters and customers.
E.       Video recorded off television commercial.

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